Ideas come from everywhere. But sometimes you have to go back to the beginning. Some things we do are just automatic and we don't think about them. We need to stop and examine what it is that we are doing or designing. The video link is an example of just that. It's about the design team at BMW and thinking in a new and creative way. Do we really have to use these materials?
Take the time to watch the video and then look at your projects. Did you really think about your tools and ingredients or did you just jump in with the usual stuff? How can you shake up your work with new materials to create a new outcome?
http://www.youtube.com/watch?v=kTYiEkQYhWY&feature=related
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